Public Service Announcement (PSA) Campaign
Nurture or Neglect
Photoshop Mockup of the three PSA Posters
Objective:
These posters promote an important issue or topic that affects individuals and communities. These posters are being used in a Public Service Announcement (PSA) print campaign.
Background (Fiction)
Nurturing-care.gov in conjunction with The Ad Council—has hired me to develop a three-piece print campaign. They have hired me because of my ability to create compelling pieces of visual communication—pieces that communicate the concept clearly, but also influence the audience to reconsider and understand more deeply the topic "Nurture or neglect." What's more, these pieces motivate the audience to act. The topic and position are likely not new, yet the issue still persists.
About the Ad Council
The Ad Council is an American nonprofit organization that produces, distributes, and promotes public service announcements on behalf of various sponsors, including nonprofit organizations, non-governmental organizations, and agencies of the US government.
The Ad Council partners with advertising agencies that work pro bono to create public service advertisements on behalf of campaigns. The organization accepts requests from sponsor institutions for advertising campaigns that focus on particular social issues. To qualify, an issue must be non-partisan (though not necessarily unbiased) and have national relevance.
PROCESS OF THE PROJECT
PSA Posters, First poster is a shade of a child, second poster is a link between a mother and a child, and third poster is the meaning of nurture and neglect as to the description of a mother as verb and noun. These are exhibit in an airport hallway.
